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nike – MAISONHATE
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Greenpeace reprend les codes des derniers spots Adidas et Nike pour une publicité Detox. L’idée frappe fort, l’univers des deux marques est facilement reconnaissable et le message détourné dans leur sens !! « l’importance de la pollution des usines, notamment sur les produits chimiques retrouvées dans l’eau »

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Nouvelle release pour ce Spring 2011. Il s’agit des Dunk AC Vintage, utilisant des matières comme le suede combiné a un effet vintage. Quatre différentes couleurs…Like it !!

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Le 26 mars 2011 au Nike Stadium Paris sortira le nouveau maillot extérieur de l’équipe de France. Alou Diarra et Laurent Blanc respectivement capitaine et coach des Bleus  nous parlent de cette superbe marinière et des valeurs qu’elle reprend. Love it !!

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Nouvelles couleurs que vous pouvez voir ci dessous pour la runner classic Air Structure Triax ’91. Il s’agit de la collection 2010 Fall/Winter et la seconde pair sera sera une exclusivité pour Footlocker !!

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Stussy r&alise la Nike All Court Mid à sa sauce pour cette hiver2010. On retrouve le coloris Mysto ( bleu), un motif assez sauvage du léopard sur la virgule Nike en suède et sur la partie haute du dos de la cheville. L’emprunte de Stussy se trouve quant à...

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Dans la continuité de son exposition Skate & Destroy l’artiste japonais Haroshi vient de réaliser une superbe sculpture d’une Nike Dunk dans ses moindres détails. La particularité est la matière de l’objet, des decks appartenant aux skaters pro de la team Nike. Ouaww !!

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Elles existent depuis déjà 1973, il s’agit des mythiques Blazers. Voila deux nouveaux modèles dans un style et matières assez vintage, ce qui n’est pas pour nous déplaire. Orange ou burgundy, a vous de faire votre choix…

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Nike nous revient avec l’une de ses silhouettes les plus iconiques du basketball: la Blazer. Pour cette nouvelle saison ont la retrouve avec deux nouveaux coloris: Jaune et Gris. Elles seront prochainement disponibles en magasin.

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Après l’énorme succès de la très récente Nike Air Force 1 “Metallic Silver Foamposite”, Nike décide de créer la Nike Air Force 1 High “Black Foamposite”. Voila un preview de la chaussure !!

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Nike, Converse et Jordan Brand se sont associés pour le World Basketball Festival et voila le résultat, une chaussure hybride assez particulière et novatrice. C’était la première fois que les trois marques bossaient ensemble et le moins que le puisse dire est que le résultat tue !!!

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Nouvelle paire de Nike’s Air Force 1 disponible sur Nike.com dès maintenant.  La Air Force 1 High ’07 est toute blanche avec seulement une touche de rouge sur la languette. Hype !!

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Jordan Brand ravivent les couleurs de leurs premières sneakers sur lesquelles le swoosh n’apparait pas: La Air Jordan II. D’habitude sobre la Air Jordan II affichera de nouvelles couleurs plus « flashy » le rouge le vert et le jaune. Elles seront disponibles dès le 30 Octobre 2010.

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SneakersBR et Nike Sportswear présente le projet “Spreading Sneaker Culture Throughout Brazil” en lançant une collection spéciale de Dunk Low pour célébrer les ans de partenariats entre la marque et le site!! Plus d’images dans la suite…

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Voici quelques photos des nouvelles Air Zoom All Court Premium réalisées par Fragment Design pour Nike Sportswear. On retrouve donc le swoosh perforé ainsi que le logo de la marque japonaise au niveau du talon. Trois versions différentes sortiront prochainement.

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On vous laisse regarder le trailer de ce documentaire sur le best seller inégalable de Nike , qui retrace parfaitement l’icône urbaine qu’est la Air Force 1 au travers de ses 1700 modèles, marquant l’histoire du design, du sport et des cultures urbaines.

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